#10 Deodorant
A little too close to reality. That tingly smell in a sardine pack train.
#9 Baldy
#7 That Ass!
VIP Gym thought images of a flabby, cellulite-ridden butt topped with a pair of love handles would be enough to make people want to "get up and run." Glued to chairs in restaurants and cafes, the poster gives you the uncomfortable feeling that you're seeing way more of strangers than you would like.
#6 Exposed
Whe costumers bend to read the little text it says:
"At this moment, you bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!"
Whe costumers bend to read the little text it says:
"At this moment, you bum is completely exposed. If it were in a sexy pair of jeans, it would attract attention all the time!"
#5 Gym
No more living in denial about the size of your waist line, thanks to this fantastic, albeit terrifying, guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop. Scary, to say the very least, but extraordinarily clever, and likely to increase membership numbers at the local Fitness First.
No more living in denial about the size of your waist line, thanks to this fantastic, albeit terrifying, guerrilla marketing initiative from the health club chain, Fitness First. Unsuspecting commuters in the Netherlands are faced with viewing their body weight in bright lights - quite literally - when they take a seat at this Rotterdam bus stop. Scary, to say the very least, but extraordinarily clever, and likely to increase membership numbers at the local Fitness First.
#4 Shopping Bag
Men on men shopping bags? Confidence level 999.
#3 Shave Up
#2 Coke : New Grip Bootle
Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign
#1 Paparazzi
A huge interactive light box was mounted in the Seoul Sindorim Subway Station, the entrance way to a multiple electronics shopping mall where various brands compete. Over 500,000 commuters use the station daily, making it the perfect place for an ad like this. Huddled together as if at a premiere, the paparazzi appear to be jostling and competing for the best celebrity shot. The celebrities, however, are the ones walking by; they automatically trigger a deluge of flashing camera lights. The accidental superstars then follow the red carpet all the way out of the station and into a mall, where there's a Nikon shop conveniently located inside.
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